More than a product. A lifestyle choice.

Our Mission

Helping you own Woman in a blue sports bra and shorts standing in a large blue cold plunge labeled 'White Wolf' outdoors. your physical and mental Woman in a blue sports bra top standing in a black cold plunge tub looking off into the distance wellbeing


Foot stepping onto the step of a black cold plunge with water droplets and a black anklet tattoo Foot stepping onto the step of a black cold plunge with water droplets and a black anklet tattoo

About White Wolf

White Wolf is a U.S.-based brand founded in 2025, focused on designing practical and reliable cold plunge solutions for everyday use.

Our founder’s journey started from a personal challenge. After dealing with an autoimmune condition, he became deeply focused on improving his overall health and daily habits. While exploring different recovery methods, he discovered cold plunging and began incorporating it consistently into his routine.

Over time, it became a tool he relied on to feel more refreshed, disciplined, and in control of his recovery.

As he explored different products, he noticed clear gaps in the market—many options were overly complicated, expensive, or not built for consistent, everyday use.

White Wolf was created to change that.

We set out to build a product that brings together everything people actually need in one place, comfort, durability, effective insulation, and a design that fits naturally into your space.

Based in Richardson, Texas, we operate as a direct-to-consumer brand, providing cold plunge solutions with reliable nationwide shipping across the United States.


Man and woman in athletic wear standing next to a blue cold plunge tub with 'White Wolf' branding outdoors. Man and woman in athletic wear standing next to a blue cold plunge tub with 'White Wolf' branding outdoors.

Our Approach

We believe recovery should be accessible to everyone—not just athletes.

Our products are designed for people with different lifestyles—whether you're active, managing a busy schedule, or simply looking to build better daily habits. Cold exposure shouldn’t feel complicated or out of reach—it should fit into your routine.

Each product is built with a focus on:

  • Practical, everyday usability
  • Durable insulated construction
  • Space-efficient design for indoor and outdoor use
  • A clean, modern look that fits your environment

Woman with hand on a black cold plunge tub Woman with hand on a black cold plunge tub

Our Mission

To make recovery more accessible by delivering simple, durable, and well-designed cold plunge solutions that integrate seamlessly into everyday life.




Our Vision

To make recovery a natural part of daily routines—just like exercise—through products that are easy to use, reliable, and built to last.




Customer Commitment

We are committed to providing a transparent and reliable shopping experience. All orders are supported by clear policies, responsive customer service, and secure checkout.

  • 30-day return policy
  • 3-year limited warranty
  • Nationwide shipping across the United States

For inquiries, please contact us at: followup@whitewolf.fit


Frequently Asked Questions

How long does it take for the tub to get cold?

The tub cools down based on how much ice you add. With its 1.5-inch high-grade insulation, cold water stays cold for days depending on the outside temperature and how many times you use the tub.

Can the tub be used both indoors and outdoors?

You bet! The tub is UV-resistant and designed to work perfectly whether it’s inside or outside. Put it in your home gym, on your deck, or in your backyard—it’s built to handle the elements.

Does the tub require electricity?

It depends on how you want to use it. It works without electricity—just add ice and water. Or you can hook it up to our upcoming chiller or any other chiller on the market using the connection kit that comes with the tub.

How do I set up and use the tub?

  • Placement: Set it up on a stable surface inside or outside.
  • Filling: Use a garden hose to fill it up (takes 20-25 minutes).
  • Add Ice: Throw in enough ice to get your desired temperature.
  • Immerse: Hop in and enjoy the benefits of cold therapy.

Is the tub easy to move around?

The tub is designed with convenience in mind. While it weighs 88 pounds, its compact, vertical design makes it easy to move and fit into tight spaces like home gyms or patios.

How do I clean and maintain the tub?

Just rinse the tub with water after each use. For a deeper clean, use mild soap and a soft cloth. Skip the harsh cleaners to keep the finish looking good.

When will my order arrive?

Delivery takes 2-10 business days. Once your order ships, you’ll get a tracking number so you can keep tabs on your package every step of the way.

Do you ship internationally?

We currently ship within the United States only.

What if my package is lost or damaged during shipping?

If your package gets lost or damaged on the way, shoot us an email right away at followup@whitewolf.fit, and we’ll help sort things out.

Are gift cards refundable?

Nope, gift cards and final sale items are non-refundable.

Can I exchange my product for a different model?

Sure thing, exchanges are possible within 30 days of delivery, depending on product availability. Contact our email at followup@whitewolf.fit to get an exchange going.

How long does it take to fill the tub?

Filling the tub with a standard garden hose takes about 20-25 minutes.

What are the dimensions and weight of the tub?

The tub is 45 inches tall and 40 inches wide, with a volume of 107 gallons. It weighs 88 pounds—solid but still manageable.

What materials is the tub constructed from?

Our Black tub is made from recycled plastic, while the blue and gray colors are made of high-grade plastics.

What is your warranty policy?

We stand behind our products with a 3-year limited warranty against manufacturing defects. This covers structural integrity and material defects under normal use. Damage from misuse, neglect, or unauthorized modifications isn’t covered.

Can I return the product if I'm not satisfied?

We offer a 30-day return policy for items in their original condition, including all packaging and accessories. A 10% restocking fee may apply for returns not due to defects or mistakes on our part. Check out our Returns Policy page for more details.

How do I claim warranty service?

Reach out to us at followup@whitewolf.fit with your order number and details about the issue. If approved, we’ll repair or replace the product at no cost to you.

How long should I stay in the tub?

We recommend starting with short dips of 15 seconds, then gradually building up as your body gets used to it. Don’t stay in longer than 15 minutes in super cold water.

Is cold therapy safe for everyone?

While cold therapy works great for many people, you should check with your doctor if you have existing health conditions, like heart or breathing issues, or if you’re pregnant.

What safety features does the tub have?

The tub comes with anti-slip finishes, rubber cushions, and an ergonomic seat for stability and comfort. Always listen to your body and get out right away if you feel dizzy or numb.

How does the tub minimize ice usage?

The tub’s 1.5-6 inch high-grade insulation keeps water colder longer, so you don’t need as much ice, making it an energy-efficient option.

Is the tub eco-friendly?

The Black model is made from sustainable, repurposed materials, and all our packaging is biodegradable and recyclable. We’re committed to cutting waste and our carbon footprint.

How long does it take for the tub to get cold?

The tub cools down based on how much ice you add. With its 1.5-inch high-grade insulation, cold water stays cold for days depending on the outside temperature and how many times you use the tub.

Can the tub be used both indoors and outdoors?

You bet! The tub is UV-resistant and designed to work perfectly whether it’s inside or outside. Put it in your home gym, on your deck, or in your backyard—it’s built to handle the elements.

Does the tub require electricity?

It depends on how you want to use it. It works without electricity—just add ice and water. Or you can hook it up to our upcoming chiller or any other chiller on the market using the connection kit that comes with the tub.

How do I set up and use the tub?

  • Placement: Set it up on a stable surface inside or outside.
  • Filling: Use a garden hose to fill it up (takes 20-25 minutes).
  • Add Ice: Throw in enough ice to get your desired temperature.
  • Immerse: Hop in and enjoy the benefits of cold therapy.

Is the tub easy to move around?

The tub is designed with convenience in mind. While it weighs 88 pounds, its compact, vertical design makes it easy to move and fit into tight spaces like home gyms or patios.

How do I clean and maintain the tub?

Just rinse the tub with water after each use. For a deeper clean, use mild soap and a soft cloth. Skip the harsh cleaners to keep the finish looking good.

When will my order arrive?

Delivery takes 2-10 business days. Once your order ships, you’ll get a tracking number so you can keep tabs on your package every step of the way.

Do you ship internationally?

We currently ship within the United States only.

What if my package is lost or damaged during shipping?

If your package gets lost or damaged on the way, shoot us an email right away at followup@whitewolf.fit, and we’ll help sort things out.

Are gift cards refundable?

Nope, gift cards and final sale items are non-refundable.

Can I exchange my product for a different model?

Sure thing, exchanges are possible within 30 days of delivery, depending on product availability. Contact our email at followup@whitewolf.fit to get an exchange going.

How long does it take to fill the tub?

Filling the tub with a standard garden hose takes about 20-25 minutes.

What are the dimensions and weight of the tub?

The tub is 45 inches tall and 40 inches wide, with a volume of 107 gallons. It weighs 88 pounds—solid but still manageable.

What materials is the tub constructed from?

Our Black tub is made from recycled plastic, while the blue and gray colors are made of high-grade plastics.

What is your warranty policy?

We stand behind our products with a 3-year limited warranty against manufacturing defects. This covers structural integrity and material defects under normal use. Damage from misuse, neglect, or unauthorized modifications isn’t covered.

Can I return the product if I'm not satisfied?

We offer a 30-day return policy for items in their original condition, including all packaging and accessories. A 10% restocking fee may apply for returns not due to defects or mistakes on our part. Check out our Returns Policy page for more details.

How do I claim warranty service?

Reach out to us at followup@whitewolf.fit with your order number and details about the issue. If approved, we’ll repair or replace the product at no cost to you.

How long should I stay in the tub?

We recommend starting with short dips of 15 seconds, then gradually building up as your body gets used to it. Don’t stay in longer than 15 minutes in super cold water.

Is cold therapy safe for everyone?

While cold therapy works great for many people, you should check with your doctor if you have existing health conditions, like heart or breathing issues, or if you’re pregnant.

What safety features does the tub have?

The tub comes with anti-slip finishes, rubber cushions, and an ergonomic seat for stability and comfort. Always listen to your body and get out right away if you feel dizzy or numb.

How does the tub minimize ice usage?

The tub’s 1.5-6 inch high-grade insulation keeps water colder longer, so you don’t need as much ice, making it an energy-efficient option.

Is the tub eco-friendly?

The Black model is made from sustainable, repurposed materials, and all our packaging is biodegradable and recyclable. We’re committed to cutting waste and our carbon footprint.